WPP tops the Effective 100 List and takes the WARC 2023 triple

21 Mar 2023

  • Ogilvy named number one agency network
  • Wavemaker Mumbai ranks first for media agencies

WPP today took the triple in the WARC (World Advertising Research Center) 100 Lists 2023 after being named the number one company in the WARC Effective 100. The latest recognition follows WPP ranking first in WARC’s Media 100 and Creative 100 lists.

Ogilvy was named the number one agency network in the Effective 100, with EssenceMediacom, Grey Group, Mindshare Worldwide, VMLY&R, Wunderman Thompson and Wavemaker all coming in the top 20.

WPP agencies took six of the top 10 slots in the media agency effectiveness ranking, with Wavemaker Mumbai topping the list while Mindshare New York, EssenceMediacom London, Mindshare Shanghai, EssenceMediacom New York and Mindshare Stockholm all featured. Wavemaker Mumbai also took second place for their campaign jointly delivered with Ogilvy Mumbai (#5 in the Effective 100 creative agency ranking) for Mondelēz’s Cadbury: Not Just A Cadbury Ad 2.0. The award-winning campaign used data, AI and dynamic creative optimisation to transform film icon Shah Rukh Khan into a brand ambassador for thousands of local businesses in India by creating personalised ads for over 100m viewers.

WARC is the publisher of respected industry journals including Admap and the Journal of Advertising Research. As part of Ascential, WARC services more than 75,000 marketers and advertisers around the world by providing actionable insights, evidence and best practices. The WARC Effective 100 serves as a benchmark for excellence in effectiveness by tracking the results of award shows worldwide, ranking the most awarded campaigns and companies.

Mark Read, CEO, WPP said: “We're extremely proud to have topped the WARC Media 100, Creative 100, and now the WARC Effective 100 lists for 2023. Our strong agency representation across the three rankings showcases both the power of our ideas and the strength of our partnerships with clients. This recognition from WARC is a great endorsement of our amazing teams and their ability to deliver creative and innovative work that has a transformative impact around the world.”

For further information on the Effective 100, and to view this year’s complete list, click here.

Further information
Louise Lacourarie, WPP
+44 (0)7741 360 931 
[email protected]

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.