WPP named a Leader in IDC MarketScape: Worldwide Adobe Experience Cloud Professional Service Providers
WPP has been named a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment1. The IDC MarketScape is a quantitative and qualitative assessment of the 17 vendors that form part of Adobe’s Experience Cloud ecosystem.
This recognition demonstrates the strength of capabilities that span several WPP agencies including AKQA, Ogilvy including Verticurl, VMLY&R and Wunderman Thompson, including Gorilla Group. Across WPP there are more than 3,200 Adobe Experience Cloud Practitioners.
Stephan Pretorius, WPP’s Chief Technology Officer, said: “As the creative transformation company, WPP fuses creativity and technology to realise our clients’ ambitions through outstanding work. The Adobe suite is core to the work that our agencies deliver and we’re very proud to be named as a Leader in Adobe Experience Cloud by the IDC MarketScape. It reflects the expertise within our agencies and the continued investment in technology capabilities as part of our ongoing commitment to anticipate our clients’ changing needs.”
For more information, visit IDC.com
Niken Wresniwiro, WPP
+44 (0)7876 005 489
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.