WPP acquires digital agency Twist Image in Canada

WPP, the worlds leading communications services group, announces that it has acquired Twist Image Multimedia Inc. (Twist Image), one of Canadas leading creative digital marketing agencies. Founded in 2000, Twist Images unaudited revenues as of December 31, 2013 were CAD $13.4 million with gross assets of almost CAD $6 million as of the same date. Headquartered in Montreal with an office in Toronto, the company employs 100 people. Clients include the TD Bank, Walmart Canada and Dairy Farmers of Canada, among others. The acquisition further strengthens WPPs position in Canada. There is tremendous value in joining a parent company like WPP, where there is great focus on digital media and creativity, said Mark Goodman, CEO of Twist Image. We will now be in a position to offer our clients many more services and resources via our sister companies within the Group. Ultimately its all about delivering more value to our clients. The acquisition continues WPPs strategy of developing services in important markets and sectors and strengthening its capabilities in digital media. WPPs digital revenues (including associates) were over US$6.0 billion in 2013, representing almost 35% of the Groups total revenues of US$17.3 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. In Canada, the Group (including associates) generates revenue of around US $500 million and employs about 3,000 people. Contact Feona McEwan, WPP London | + 44(0) 207 408 2204 Kevin McCormack, WPP New York | +1 (212) 632 2239