WPP acquires EffectiveUI in Denver, Colorado

3 Apr 2012

WPP announces that it has acquired all the assets of EffectiveUI, Inc. ("EffectiveUI"), a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications.

Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people. Specializing in customer insight and user-centered design and development, EffectiveUI has helped companies such as AAA, American Greetings, Boeing, National Geographic, Navy Federal Credit Union, CenturyLink and TIAA-CREF improve digital interactions with customers. Inc. magazine has named EffectiveUI to its annual list of America's fastest growing private companies - the Inc. 500/5000 - for three consecutive years.

EffectiveUI's unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million.

EffectiveUI adds even more digital capabilities to WPP's acknowledged digital leaders and global networks - Wunderman, OgilvyOne and VML - and its other digital assets including WPP Digital and Possible Worldwide. WPP's digital revenues are now almost $4.8 billion of the Group's overall $16 billion revenues. WPP has set a target of 35-40% of revenue derived from digital in the next five years and in Wunderman and OgilvyOne, with revenues of over $950 million and over $900 million respectively, and VML, it has three agencies voted "digital leaders" by the leading independent internet research firm. No other holding company has more than one.

Feona McEwan,
+44 (0)207 408 2204