Annual Report 2020

Our Company’s performance has been remarkably resilient, thanks to the efforts of our people and the demonstrable value of what we do for our clients

Mark Read CBE

Chief Executive Officer

Download Chief Executive’s Statement PDF 274 MB

2020 highlights

Although revenue has been impacted by Covid-19 our Company has been resilient and our performance has exceeded expectations – due to our actions over the last two years to simplify and strengthen WPP, our response to the pandemic and the work of our people.




(2019: £53.1bn)



(2019: £13.2bn)

Revenue less pass-through costs


(2019: £10.8bn)



Our clients in the Fortune Global 500


of the Dow Jones 30


of the NASDAQ 100


of the FTSE 100




Women in executive leadership roles


(2019: 37%)

Employees in shared campuses


(2019: 27%)

Technology accreditations and certifications earned from partners



Carbon emissions per person from direct operations (scope 1 and 2)

0.52 tCO2e

(2019: 0.82tCO2e1)

Electricity purchased from renewable sources


(2019: 37%1)


of our top 50 clients have committed to setting science‑based carbon reduction targets
  1. These figures have been restated due to the integration of new best practice carbon emissions reporting and data reviews upon joining RE100.



in the FTSE 100 Rankings for Women on Boards, Hampton- Alexander Review
(2019: 12th)

Leader in the

Bloomberg Gender Equality Index

for the third year in a row


in the Human Rights Campaign Foundation’s Corporate Equality Index
(2019: 85%)

A strategy for growth

It has been two years since we set out our strategy to return WPP to growth. We have made significant progress, with stronger agency brands, new leadership, a simpler structure and a strong balance sheet.

Download Strategic Report PDF 13.2 MB

Red thread connecting to make up installation

Boots Bootiques

Our business model

We are a creative transformation company, offering clients a comprehensive range of communications, experience, commerce and technology services. We provide these services through a number of integrated global agencies and a client-first approach.

Download Our Business Model PDF 406 KB

Investment case

The unrivalled combination of our deep client relationships, global scale and value-creating growth strategy underpins the attractiveness of our investment proposition.

Download Investment Case PDF 62 KB

Photograph of three Ford Broncho cars in the desert
WPP Annual Report 2018 Chairman Roberto Quarta

That WPP has continued to operate so well in 2020 despite widespread lockdown-enforced remote working reminds us that we are a true ‘people company’

Roberto Quarta


Chairman’s Letter PDF 93 KB

Key events of the year

2020 was a year of challenges, but also successes and progress
WPP 2021 timeline
WPP 2021 timeline
WPP 2021 timeline
WPP 2021 timeline
1 / 3

Having simplified our business and reduced debt, we are well positioned to support our clients in achieving their growth aspirations

John Rogers

Chief Financial Officer

Chief Financial Officer’s Statement PDF 94 KB
John Rogers

Graphic of oversized speechmark

Now is the time for brands to make up for lost time

By Jeremy Bullmore

Jeremy Bullmore’s essay PDF 110 KB

Client work