Annual Report 2019
30 APR 2020
Annual Report 2019
The coronavirus pandemic has touched all our lives. Our first priority is the wellbeing of our people... Our second is continuity of service for our clientsCovid-19 PDF 852 KB
In these uncertain times, we find considerable reassurance in the strength of our balance sheetChairman’s letter PDF 133 KB
At a glance
Revenue less pass-through costs
Social investment as a percentage of reported profit before tax
Women in senior management
Carbon emissions per person from building energy use (scope 1 and 2)
0.60 tCO2e(2018: 0.76tCO2e)
All figures continuing operations, with 2018 figures restated.
Radical evolution: a strategy for growth
We are one year into our three-year plan to drive sustainable top-line growth.
When we launched our new strategy in December 2018 we described it as one of radical evolution. Radical because we needed to take decisive action to stabilise the Company and reposition it for growth; an evolution because ours is a talent business, and we need to transform at a deliberate pace – taking our people and clients with us on the journey.
In 2019, we laid the groundwork by making major structural changes to the Company. We implemented the mergers announced in the second half of 2018, creating fewer, stronger agency brands. We have completed more than 50 disposals in the past two years – the most significant being the sale of 60% of Kantar to Bain Capital.
Our strategy focuses on growth. The savings from restructuring our business will allow us to increase investment in the areas that will drive top-line growth in the future: creativity, technology and talent.
Vision & offer
A vision developed with our people and clients and a refreshed, more contemporary offer to meet the needs of our clients in a rapidly changing market.
A renewed commitment to creativity, WPP’s most important competitive advantage.
Data & technology
Harnessing the strength of our marketing and advertising technology, and unique partnerships with technology firms, for the benefit of clients.
Reducing complexity and making sure our clients can access the best resources from across the Company.
People & culture
Investment in our people, culture and values to ensure WPP is the natural home for the best and brightest talent.