Annual Report 2018

WPP Annual Report 2018 CEO Mark Read

The work we do for clients helps them to grow their businesses, build relationships with their customers and ready themselves for future success

Mark Read CBE

Chief Executive Officer

We have been pleased by the backing we have received from investors, clients, partners and our own people for the new strategy

Roberto Quarta


WPP Annual Report 2018 Chairman Roberto Quarta

2018 summary




(2017: £55.6bn)


(2017: £15.8bn)
Revenue less pass-through costs


(2017: £13.2bn)
Headline PBIT margin


(2017: 17.2%)
Headline diluted EPS


(2017: 120.4p)


(2017: 60.0p)

Financial review PDF 228.1KB



Social investment as a percentage of reported profit before tax


(2017: 0.97%)
Women in senior management


(2017: 49%)
Carbon emissions per person from building energy use (scope 1 and 2)

0.74 tCO2e

(2017: 0.82 tCO2e)

Sustainability PDF 1.17MB

WPP Annual Report 2018 Installation Investor Day

Our new strategy

We describe our new strategy as a radical evolution. It’s radical because we are making tough decisions and taking decisive action – having restructured a large proportion of our revenue base in 2018 – but an evolution because we are changing our business in a way that respects the people and things that make WPP such a great organisation.

WPP has substantial assets, the most important of which is our people. As a talent business we need to transform at the right pace, and bring our people with us on the journey.

Our strategy focuses on growth. The restructuring of our business and associated cost savings will enable increased investment in creativity, technology and talent, so that we are well positioned for top-line growth in the future.

Our new strategy PDF 1.62MB

Our offer to clients

WPP’s offer covers four areas: communications, experience, commerce and technology. Each of these areas is critical to success for modern clients. By bringing them together the Company will better serve clients’ needs as they react to the changing marketplace, and expand WPP’s own business in high‑growth sectors.

Our offer to clients PDF 2.87MB

WPP Annual Report Our offer to client

WPP Annual Report 2018 JB Essay

£6bn of other people’s money: the watertight case for building your brands

By Jeremy Bullmore

Jeremy Bullmore’s essay PDF 111.5KB