Geometry: Unilever & Lifebuoy's Handle on Hygiene 3.0

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Geometry: Unilever & Lifebuoy's Handle on Hygiene 3.0

A world-first innovation and impactful shopper activation campaign that improves hygiene

In 2020, the pandemic amplified the need for sanitation and hygiene.

Geometry reaffirmed its commitment to providing sustainable retail hygiene solutions by re-deploying its Handle on Hygiene innovation, a first-of-its-kind product developed in-house in 2015, in partnership with Barrows. The device, attached to the shopping trolley handle, allows customers to apply a thin layer of Lifebuoy hand sanitiser liquid with a single swipe across the handle – killing 99.9% of germs in one go.

Providing retailers with the opportunity to implement a safe, customer-first response in the fight against the spread of COVID-19, through an exclusive partnership in 2020 with Unilever globally, +500k devices were ordered and rolled out worldwide.

In phases one (the Middle East) and two (Greater China) the campaign saw a 53% and 321% sales increase of the Lifebuoy sanitiser range respectively.
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