WPP announced today that it has been named a Strong Performer in The Forrester Wave™: Loyalty Services, Q4 2026, receiving the highest score possible in the customer experience design, customer data privacy and partner ecosystem criteria.
WPP provides loyalty services through WPP Enterprise Solutions, bringing together capabilities across customer experience, commerce, data and technology to help brands build deeper, more valuable relationships with their customers.
Adam Gerhart, Global Chief Client Officer, WPP, said: “Trust is fundamental to building lasting customer relationships, which is why we’re proud to see our strengths in customer experience design, customer data privacy and our partner ecosystem recognised by Forrester. Bringing those capabilities together helps us create experiences that are valuable to consumers while giving our clients the confidence to build deeper relationships with them.”
The Forrester report noted: “Customers praise WPP for its CX expertise, proactive insight, responsiveness, and embedded partnership.”
Chandra Benjamin Mostov, Global Data, CRM & Loyalty Lead, WPP Enterprise Solutions, said: “Loyalty works best when it behaves like a relationship and that is the idea behind our Living Loyalty approach. We help brands respond to each customer’s changing needs with AI that runs on the brand’s owned intelligence, and the technology platforms it already uses. That turns loyalty from a marketing cost into measurable growth for the whole business.”
Further information WPP Communications press@wpp.com
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
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