WPP appoints Juan Pedro Moreno as President of its Spanish business

5 Oct 2022

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WPP today announces that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.

Juan Pedro joins WPP from Accenture, where he previously spent more than 30 years in regional and international leadership roles. For the last six years, he was the Chairman and Country Managing Director for Accenture Spain, Portugal and Israel. The new role is aligned with the company’s country leadership structure in other major markets.

WPP has continued to grow over the last few years in Spain and today counts more than 2,800 people in the market, many of whom are based at the company’s state-of-the-art campus in Madrid which opened in 2019. WPP agencies deliver award-winning creative transformation work for some of Spain’s leading national and international clients, with three WPP agencies being named in the top five creative agencies to work for in the country by SCOPEN last month. WPP was also the first in the industry to be recognised as a Family Responsible Company by the Government of Spain earlier this year, acknowledging the inspiring culture of personal and professional development that has been fostered in the market in recent years.

Mark Read, CEO of WPP, said: “Spain is an important market for WPP, and I am confident that Juan Pedro will help continue to transform our business in the country, supporting our agencies and local leadership teams as they deliver exceptional work for clients and creating even more opportunities for our people to unlock their creative potential”.

Juan Pedro Moreno, President of WPP in Spain, said: “I join this great company with a sense of responsibility and with the conviction that, after years of technology being at the centre of almost every touchpoint in our lives, today creativity is the lever that truly turns digital transformation into productive change with tangible impact on growth and success for clients. I look forward to guiding WPP in its next stage of evolution in Spain, with creative transformation sitting at the heart of everything we do”.

Further information
Louise Lacourarie, WPP
+44 (0)20 7282 4600 / +44 7741 360931
[email protected]

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.