Pizza Hut appoints Ogilvy & Mather Singapore as Creative Agency of Record

1 Feb 2018

SINGAPORE — Ogilvy & Mather (O&M) Singapore today announced that it has been appointed as the Creative Agency of Record (AOR) for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc, operated by QSR Brands Holdings Sdn Bhd, following a competitive pitch.

The appointment is a strategic and creative engagement that will see Ogilvy localizing Pizza Hut’s global brand positioning and driving integrated marketing communications encompassing creative strategy, campaign execution, and social media programs aimed at rekindling Singaporeans’ love of their favorite pizza restaurant.

The Creative AOR appointment builds on Ogilvy’s longstanding regional partnership with Yum! Brands which it has previously worked with on KFC and Pizza Hut across multiple markets in the Asia region, allowing the agency to enter the pitch with valuable learnings gleaned from across its network over a number of years.

Merrill Pereyra, Chief Executive Officer, QSR Brands (M) Holdings said, “Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition. We look forward to working closely together to build on our creative and market leadership in Singapore, and make it easier for this nation of foodies to get a better pizza.”

Chris Riley, Group Chairman, Ogilvy & Mather Singapore said, “Having already enjoyed working with KFC in Singapore for three years, we couldn’t be more thrilled to grow our remit with Yum! Brands and to now embark on this creative journey with Pizza Hut as a result of winning the recent pitch. Iconic brands are built across channels, touchpoints and over time – days, months, years. It is this type of multifaceted, integrated work that really excites our team and we believe will give us the opportunity to make the Pizza Hut brand matter even more with consumers.”

About Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

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Diana Ong
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