Ogilvy: Great Ormond Street Hospital’s Just Make It

To raise awareness and, crucially, encourage vital donations for Great Ormond Street Hospital (GOSH) on Childhood Cancer Day, a campaign was needed that could effectively convey the profound impact of childhood cancer and the vital role GOSH plays in supporting affected children and families.

John McPartland, ECD of Ogilvy Health EMEA, transformed his family's story into "Just Make It," a poignant and breathtaking film about their hope for more time with their child. This deeply personal tribute to the love, work, and dedication he witnessed at GOSH aims to connect with audiences emotionally, inspiring them to support the hospital's mission.

By sharing a personal story of hope and resilience, Just Make It effectively conveyed the critical need for GOSH's services. The film served as a powerful testament to the incredible dedication of the hospital staff and the unwavering spirit of the children and families they support, fostering a deeper understanding and empathy for the challenges of childhood cancer, ultimately encouraging vital donations to ensure GOSH can continue its essential work.