Ogilvy: Coca-Cola Love Story

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Ogilvy: Coca-Cola Love Story

A tale of two star-crossed plastic bottles

Ogilvy Berlin created Coca-Cola’s first major sustainability campaign in the UK, and the first-ever ad made out of 100% recyclable packaging, to highlight the brand's commitment to reducing plastic waste.

A Bottle Love Story encourages UK consumers to recycle through the story of two bottles who fall in love as they meet over and over again as they are recycled.

Coca-Cola Love Story

The campaign received 54 million views and generated an 85% increase in awareness of Coca-Cola’s dedication to saving the environment. It also generated a 59% increase in awareness that Coca-Cola uses recyclable packaging.

 

Read more on ogilvy.com