AKQA: evian Hero The Zero


AKQA: evian Hero The Zero

Giving bottles a second life

It’s estimated that nearly 350 million metric tons of plastic are produced globally each year.

At present only around 7% of recycled plastic is used – most is destined for landfill or will join the five trillion pieces of plastic polluting the world’s oceans.

Owing everything to nature and wanting to keep plastic out of natural ecosystems, evian’s Hero The Zero platform is the brand’s leadership commitment to become a zero plastic waste brand by 2025.

A call-to-action on an industrial scale, the platform’s intuitive design is inspired by the circular economy that converts goods at the end of their life into useful new resources.

WPP Featured Work evian

It celebrates the collective effort of its activists and non-profit partnerships, encouraging every organisation and citizen to take part in a more sustainable reality.

Launched during the World Economic Forum, Hero The Zero is at the core of evian’s sustainability initiatives.

After only six days, #HeroTheZero reached a potential 48.3 million people with no paid media. By uniting the efforts of leading activists, organisations and consumers, evian hopes to achieve a sustainable, and large-scale change in the way we make, use and reuse plastic.


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