WPP's Commerce Practice

WPP's Commerce Practice

WPP's Commerce Practice

Brent Taylor grew up in South Africa before building a global career in the UK, Europe and the United States. Joining Barrows 22 years ago, he played a central role in its international expansion and integration with WPP. Now CEO of WPP Commerce and Executive Chairman of Barrows, Brent focuses on empowering people, fostering creativity and delivering meaningful impact.

Samantha Bukowski leads WPP’s unified commerce offering across media, creative, enterprise solutions and production. With experience across retailer, manufacturer and agency roles, she has built comprehensive expertise from site operations and trade strategy to performance marketing and DTC brand building. She joined WPP in 2019 as Global Head of Commerce at GroupM before assuming her current role, advising some of the world’s most recognised brands.

Manuel Bordé, originally from Colombia, has built a global career with TBWA, DDB and Ogilvy, delivering award-winning campaigns across the Middle East-North Africa, Latin America and North America. As Global Chief Creative Officer at VML Commerce, he develops strategies that unite brand elevation with consumer conversion for clients including Mondelez, Coca-Cola and AB InBev, establishing North America as a creative hub.