WPP's Commerce Practice

Not just your marketing partner, your business partner. WPP bridges media, creativity and technology to deliver what matters: growth.

WPP recognised as a Leader in Commerce Services.

WPP earned the highest possible scores across 12 criteria in The Forrester Wave™: Commerce Services, Q1 2026 report, including B2C Commerce Strategy, AI-Powered Commerce Strategy, Innovation, plus nine more.

Iconic work for iconic brands

We turn often overlooked trade vehicles into into world-class work that builds brand value while driving immediate conversion.

Ziploc’s Preserved Promos

Giving expired savings a fresh new life

Find out more

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations

Find out more

The Coca-Cola Company's Emoji Coke

It’s a Coke! Coca-Cola turns emojis into real-world tasty offers

Find out more

Refisal's Bad Luck Reverser

The ultimate good luck charm for fans

Find out more

SC Johnson's Shoe Saver

A commerce experience that turns people's shoe size into a discount to buy Raid

Find out more

Mondelez International's Sour Translator

A digital interpreter that detects and translates passive aggressive messages from work emails

Find out more

An award-winning growth engine

We pioneer cutting-edge data and technology approaches, connecting technical precision with creativity for maximum impact.

The Drum Commerce Media Awards 2026: Grand Prix for Church & Dwight

The Drum Commerce Media Awards 2026: Best Use of a Data Clean Room for Colgate Palmolive

The Drum Commerce Media Awards 2026: Best Integration of Trade or Shopper Marketing and Retail Media for Nestlé

The Drum Commerce Media Awards 2026: Commerce Media Partnership of the Year for Church & Dwight

The Drum Commerce Media Awards 2026: Grocery for Nestlé

2025 Amazon Ads Partner Awards: Potnoodle and Nescafé

2026 US ShopAble Media Award for Omnichannel Retail Media Excellence

Brain Taiwan Big Data Company of the Year: Gold Winner

The Drum Awards: Open Intelligence for Nespresso

Philippines 2025 Marketing Excellence Awards: Silver in Ecommerce Marketing

Shaping the future of commerce

WPP’s experts define what’s next in the world of connected commerce.

Rethinking the agency-brand relationship in retail media

WPP Media’s Deni Petrova and Unilever's Charlotte Murphy on building partnerships that drive full-funnel commerce

Commerce transformation in 2026

WPP Commerce Practice's Global President Samantha Bukowski joins Beet.TV at London Leadership Summit

Abstract, multi-panel collage visualising ecommerce and future shopping trends: includes hands using smartphones, an 'OPEN' sign, diverse shoppers, a shopping cart, a social media 'like' icon, and a 'Planet Earth First' sustainability graphic, representing consumer behaviour, AI, and omnichannel retail.

The Future Shopper 2025

Decoding consumer shifts, AI and future commerce strategies

Speak with an expert

^{Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity}^here^.