VML: UEFA’s Euro 2024

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UEFA EURO 2024, the 17th UEFA European Championship, is set to take place in Germany across ten cities in 2024. UEFA faced the challenge of creating a brand identity that would unite all participating member states.

VML (formerly VMLY&R) creative platform sought to bring to life the unifying elements of each of the 55 member associations, inspired by the concepts of inclusion and celebration.