VMLY&R: Colgate’s Share Your Smile

Colgate Global’s Share Your Smile campaign reminds us that even when we’re apart, anticipating someone else’s smile motivates us. The virtual connections between friends, families and co-workers, who now interact primarily over the phone or through the computer to celebrate birthdays, hold meetings, or to simply keep each other company, help us to continue to create memories, stay on task, and share another smile.