Sra. Rushmore: International Committee of the Red Cross Hope
Raising awareness of attacks on hospitals and health workers in areas of armed conflict
Year
2019
Raising awareness of attacks on hospitals and health workers in areas of armed conflict
Year
2019
Through the story of a young girl unable to access life-saving medical care, this global campaign shared the message that ‘Healthcare is #NotATarget’. It was developed by Sra. Rushmore Madrid and was broadcast in over 100 countries.
The campaign video received seven million video views (May 2018).