Ogilvy: IKEA Why We Make
Highlighting benefits for consumers, employees and the Earth
Year
2020
Highlighting benefits for consumers, employees and the Earth
Year
2020
People want to do everything they can to make their home a sanctum, live by their values and fulfil their individual needs. Everyone knows that IKEA sells affordable furnishings, but not everyone knows that IKEA makes choices – throughout their business and their supply chain – to have a more positive impact on people and the planet.
Ogilvy’s campaign for IKEA, Why We Make, outlines the purpose and the “why” behind many of IKEA’s long-standing corporate practices and initiatives.