J. Walter Thompson: WWF Tiger in Suburbia

Created by J. Walter Thompson London and called #iProtectTigers, the campaign moves away from the traditional “adopt a…” mechanic and puts the power in people’s hands by offering them the chance to do the protecting themselves as Tiger Protectors.

Featuring a CGI-enhanced, injured tiger with a doting family, the campaign launch included a personalised book for children by award-winning kids’ author Jeanne Willis and illustrator Jenni Desmond, which was sent to donors after they made their contribution.

Directed by the award-winning Martin Stirling it uses CGI from MPC, who have produced films including Disney’s Jungle Book.

Read more on jwt.co.uk