Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045
Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase
Year
2020
Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase
Year
2020
The campaign – Ghost in the Shell: SAC_2045 x au 5G Unlimited Reality – demonstrates how au 5G can provide a futuristic experience to a place such as Shibuya, at the cutting edge of entertainment.
Using mixed-reality content from Netflix’s original anime series, Ghost in the Shell, as well as local monuments, and characters from the Netflix series, the mixed-reality experience demonstrates the power and speed of au 5G.
With Japan (much like the rest of the world) restricting social movement and non-essential outings due to COVID-19, the campaign has expanded to make the full range of content accessible to consumers from the comfort of their own homes.