Frequently asked questions about our company and services
WPP is the trusted growth partner for the world's leading brands. We combine cutting-edge media intelligence and trusted data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel to help clients navigate change, capture opportunity and deliver growth. All unified by WPP Open, our pioneering agentic marketing platform, and powered by exceptional talent, we operationalise AI at scale to optimise total marketing investment.
WPP helps clients navigate change, capture opportunity and deliver growth by optimising total marketing investment. Our unified approach combines cutting-edge media intelligence, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel – all unified by WPP Open. Clients see exactly where, how and why their marketing investment is working.
WPP is a single company with four distinct operating units:
Each unit operates across North America, EMEA, APAC and LATAM, with all capabilities unified by WPP Open.
WPP Open is our pioneering agentic marketing platform, enabling end-to-end marketing planning and execution in a single, secure and collaborative workspace. This is where exceptional talent, curated agents and groundbreaking partnerships work together to deliver growth for the world's leading brands.
Open Intelligence is our foundational intelligence layer, securely connecting live data from clients, partners and WPP in a privacy-first way. Built on InfoSum's data collaboration technology, it unlocks unique insights without raw data ever being shared – turning real-world behaviour into predictive intelligence, optimising marketing investment in real time while preserving privacy, control and trust.
AI is embedded across WPP's capabilities and operationalised at scale through WPP Open, powered by Open Intelligence. AI enables our people to automate the ordinary, elevate the extraordinary and optimise marketing investment – unlocking new possibilities, new routes to market, new business models and new revenue streams.
WPP is headquartered in London. We operate globally with major hubs in New York, Singapore, Shanghai, São Paulo, Mumbai and other key markets, serving clients in more than 100 markets.
Applications for roles at WPP and its agencies (including Ogilvy, VML, AKQA) can be made via the WPP careers site or individual agency career pages. Roles span creative, media, strategy, production, technology and more, across all regions.
WPP offers diverse opportunities across our operating units – Media, Creative, Production and Enterprise Solutions – and our iconic agency brands. Roles include creative direction, media planning, AI/data science, strategy, production management and client services. Our people trust that they can build careers here, with open access to opportunities across our network.
We earn trust by being open in how we work, transparent in how we measure success and relied upon for secure solutions that respect our clients as the owners of their data. Behind every decision we make are exceptional people, trusted for their judgement and accountable for delivering results. We move beyond traditional agency models and align our success directly with our clients, partners and people – delivering results day in and day out.