Choreograph, WPP’s global data company operated by GroupM, helps clients realize the value of their first-party data, consults on and implements their data and technology strategies, and advises on privacy-first approaches to navigate the fast-changing data landscape. With more than 700 technologists, product developers and data scientists, the organization has global reach and is accessible to all WPP clients and companies. Choreograph works in partnership with the thousands of agency-embedded data and platform technology experts across the WPP network.


Designed for the future of data-based businesses, Choreograph enables marketers to create better experiences, stronger brands and trusted customer relationships.

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