BAV Group is a global strategic consultancy with expertise in consumer insights, brand and marketing strategy. Analytically grounded, we use BrandAsset® Valuator, our proprietary brand management tool and global database of consumer perceptions surrounding brands. BAV informs strategic and creative solutions that drive brand and business results. Over 27 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.
This website uses cookies, some of which are necessary for the operation of the website and some of which are optional and designed to improve your experience. Using this tool will set a cookie to remember your preferences. You can review the cookies we use here.
These cookies are essential so that you can move around the website and use its features. Without these cookies, services you have asked for cannot be provided.
These cookies allow the website to remember choices you make, provide enhanced, more personal features and to help provide services you have requested, such as watching a video.
These cookies help to improve the performance of WPP.com by collecting and reporting information about how you use the website.