Acceleration, established in 1999 and part of WPP since 2012, is a unique blend of consultants and certified sales professionals that work to get data, technology, people and process working in concert to improve media operations and performance in a privacy-first world. Operated globally by leading media investment company GroupM, the practice will be accessible to WPP operating companies and their clients. Acceleration is WPP’s certified specialist practice for Google Marketing & Cloud Platforms sales and consultancy solutions. With the incorporation of Acceleration, Group M is now Google’s largest Global Partner. Acceleration brings together more than 1,500 Google consultants and 5,000 practitioners who are dedicated to helping the world’s most premiere brands modernize their media operations and performance in a privacy-first world for clients. Acceleration complements GroupM and WPP offering, harnessing the power of Google’s technology and serving as a “front door” for Google sales teams to access the deep expertise in their marketing and cloud platform technologies. Through Acceleration, GroupM and WPP clients will benefit from best-in-class Google technology consulting services, including Strategy & Transformation, Technology & Automation, Data & Analytics as well Tech Support& Adoption. Acceleration’s dedicated specialists will be embedded inside GroupM’s agencies to support collaboration around clients and complement the skills that reside within Mindshare, MediaCom, Wavemaker and Essence. Discover more about Acceleration at www.acceleration.biz.