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VMLY&R: Wendy’s Keeping Fortnite Fresh
VMLY&R: Wendy’s Keeping Fortnite Fresh
VMLY&R and Wendy’s waged war on Fortnite's frozen beef to win a Grand Prix and eight Cannes Lions
VMLY&R wanted to reach gamers through the biggest game in the world - Fortnite, a cultural phenomenon. Brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships.
So when Fortnite announced a new game mode called Food Fight, pitting Team Burger against Team Pizza, Wendy's found an organic way in.
Join Team Pizza. Because Team Burger stored their beef in freezers.
AND. WENDY'S. DOESN'T. DO. FROZEN. BEEF.
So VMLY&R picked up a controller, but instead of killing other players, they killed freezers. Again and again. And they streamed it all on Twitch, where hundreds of thousands of gamers watched them wage war on Fortnite's frozen beef.
