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The latest work, insight and thinking from WPP.

KFC-Mindshare-Gamifying

Mindshare: KFC Gamers' Playground

Transforming 5,000 stores into ghost-hunting battlegrounds for gamers

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Ogilvy: H&M Social Stylist

An intelligent algorithm designed to answer the daily styling needs of millions of consumers

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Deeplocal: Google I/O The Flaming Lips

Performing a one-of-a-kind song with the help of a bowl of fruit, AI, and the crowd

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WPP at Cannes Lions 2019

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Wunderman Thompson: Zumbi dos Palmares – Black Box

A book celebrating the cultural accomplishments of Afro-Brazilians

VMLY&R: Wendy’s Keeping Fortnite Fresh

VMLY&R and Wendy’s waged war on Fortnite's frozen beef

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AKQA: Baco Exu do Blues Bluesman

AKQA Sâo Paulo was awarded a Grand Prix in Entertainment for Music for the Brazilian rapper

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whiteGREY: Volvo's Living Seawall

Creatively combatting pollution and promoting biodiversity

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Ogilvy: Coca-Cola Love Story

A tale of two star-crossed plastic bottles

VMLY&R: The last ever issue

Transforming the narrative for women everywhere

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Wunderman Thompson: HP Australia Break Down The Beast

Made from 2,400 recycled plastic bottles, the Beast weighs 200kg and stands four metres high

POSSIBLE: The Lonely Whale Foundation #StopSucking

Asking individuals, organisations, and brands to pledge their commitment to A Strawless Ocean

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AKQA: evian Hero The Zero

Giving bottles a second life

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Landor: Central Park Conservancy

Using innovative design to change behaviour

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ISL: The Lyft Luck Machine

An antidote to marketing apathy

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Universal Design Studio: IBM Q System One

The world’s first standalone quantum supercomputer

Superunion and Landor: WPP’s radical evolution

The story behind WPP’s new brand identity

WPP 1218 Whopper-Neutrality

DAVID The Agency: Whopper neutrality

The perfect recipe of entertainment and education

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Essence: Google The Chain

Cutting through a crowded marketplace

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Deeplocal: Google Home Mini Golf

Hey Google, can you teach me how to putt?

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AKQA: My Verizon

In the connected age, customers want everything instantly

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Ogilvy: Eyes Japan and Uber Eats Smart Spokes

Gyrokinetic LED systems transform wheels into digital screens

This Coke is a Fanta

DAVID The Agency: This Coke is a Fanta

Cannes Lions 2018 gold-winning campaign aims to subvert discrimination

Children holding hands in the air

Ogilvy: Savlon Healthy Hands chalk sticks

Awarded the Grand Prix for Creative Effectiveness at Cannes Lions 2018

J Walter Thompson WWF Tiger

J. Walter Thompson: WWF Tiger in Suburbia

WWF-UK brings the plight of wild tigers home

VMLY&R: Quest to LEGOLAND

A GPS built for kids that starts the LEGOLAND adventure the moment families leave home

POSSIBLE Adidas GLITCH

POSSIBLE: adidas GLITCH

Breaking the pattern of football boot releases through an invite-only app

VML Absolut One Source

VMLY&R: Absolut One Source

Building a strong presence beyond social

Wunderman Talking Numbers

Wunderman: Fundación Huesped Talking Numbers

A partnership with Argentine non-profit AIDS awareness group to shake people out of apathy