WPP Open

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Philip Jansen

Chair, WPP

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Blue spheres on a dark blue background

WPP Open logo

WPP Open is WPP's intelligent marketing operating system powered by AI, integrating all of WPP's service offerings, technology, applications and data in one place.

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THE AI-ENABLED OPERATING SYSTEM FOR MARKETING

WPP Open is a highly personalised operating system that can be tailored to reflect your company's ways of working, standardising and automating your marketing operations. Your teams can use it to:

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INDUSTRY LEADERS USING WPP OPEN


HOW WPP OPEN CAN SUPPORT YOUR MARKETING OPERATIONS

WPP Open harnesses AI to enhance creativity, increase productivity and drive business growth. Your teams can benefit from:

AUGMENTED IDEATION & CREATION

  • Enhance creativity and speed up tasks with our in-house designed Creative Studio.
  • Access the latest generative AI technology models all in one place, with advanced APIs built in to protect your data and privacy.
  • Collaborate across creative briefs and test ideas with intelligent tools.

Screenshot showing augmented creativity in WPP Open
Screenshot showing scaled content process in WPP Open

GOVERNED AND OPTIMISED ASSETS

  • Ensure every asset is on-brand and compliant with meticulous AI checks for brand guidelines, regulatory norms, DE&I policies, and accessibility requirements.
  • Benefit from our visual impact and predictive performance scoring based on the context of an asset.
  • Cut down your review and approval time by up to 90% with WPP Open.
  • Boost your content engagement and call-to-action responses by 25%.

CONTENT AT SCALE

  • Transform your content supply chain with our AI-first Production Studio, ensuring copyright-safe models and tracked content provenance.
  • Deliver high-quality and high-fidelity assets at scale using 3D product twins, AI-generated visuals, multilingual translations and channel-ready assets.
  • Boost productivity by unlocking exponentially more content when adopting an AI-enabled content supply chain powered by Production Studio1.
  1. Using the same marketing budget.

Screenshot showing content at scale in WPP Open
Screenshot showing optimised media in WPP Open

OPTIMISED MEDIA

  • Streamline your media process from discovery to measurement with our embedded AI.
  • Automate complex media decisions and build unique, unseen audiences.
  • Leverage our seven years of experience and 2.3 trillion AI-evaluated impressions.
  • Choose from 34,000 AI-powered strategies and 50,000 AI-modeled scenarios.


INTEGRATIONS & PARTNERSHIPS

LET'S START THE CONVERSATION

To find out more about how WPP Open can transform your marketing operations, fill out the form and a member of the team will be in touch with you as soon as possible.

Work for a WPP company? Access WPP Open at open.wpp.com