Jon Sharpe announced as CEO, VML Europe
5 October, 2017
Sharpe will run VML London and focus on growth of VML’s European network
— VML has hired Jon Sharpe as CEO, Europe. Sharpe will
focus on the growth of VML London, as well as oversee the agency’s European
operations and future expansion throughout the continent. He will be based in VML’s
London office where clients include brands such as Bridgestone, Colgate-Palmolive,
the International Olympic Committee and PepsiCo. Sharpe will begin this position in
Sharpe is currently CEO of Y&R London where he has revitalised the agency, leading
it to multiple pitch wins including Chanel No5, Premier League, Lombard Odier, Visit
England, JD Williams, TUI, CenterParcs and the Department of Transport. He has
installed a new management team and oversaw the agency’s rebrand from
RKCR/Y&R to Y&R London.
Previously, Sharpe served as chief innovation officer of RKCR/Y&R, chief digital
officer of M&C Saatchi Group and CEO of digital agencies Agency.com, i-traffic and
Play. He has also consulted for both WPP and the digital educator HyperIsland.
Jon Sharpe said: “VML is experiencing great momentum – from their listing as one of
the top five agencies on the Ad Age A-list, to industry recognition from Forrester and
Gartner, to their record year at Cannes with 27 Lions. More importantly, they’re a
wonderful group of humble and talented people. I believe VML’s offer of combining
marketing and advertising with platforms and experiences in order to create impact
across the connected consumer experience is extremely relevant and valuable in the
market right now. I’m delighted to be joining VML at a time of such growth.”
Jon Cook, Global CEO, VML said: “Jon Sharpe is a brilliant and innovative agency
leader. He is also one of the few CEOs to have led both digital and advertising
agencies. As such, he is a perfect fit to drive the growth of our European offering and
specifically our office in London. We’re delighted for Jon to join VML.”
David Patton, Global President, Y&R said: “We’d like to thank Jon for his
considerable contribution to Y&R London and are pleased that he’s staying within
the WPP family. We will announce Jon’s successor in due course.”
Chris Wood, acting CEO of VML London since April 2017, will resume his global
development role within VML as a part of the executive leadership team, as well as
continuing his strategic leadership on key VML global clients.
VML is a lead marketing agency that transforms brands through a connected
consumer experience. VML's clients include Bridgestone, Colgate-Palmolive,
Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance,
PepsiCo, Sprint, and Wendy's.
Founded in 1992, VML joined the world's largest communications services group, WPP,
in 2001. VML has more than 3,000 employees with principal offices in 33 locations
across six continents.
Director of Communications