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Santiago Olivera, new CEO for Y&R Argentina

6 November, 2017

Santiago Olivera

With more than 25 years of experience in the industry, which includes founding TBWA Buenos Aires and being general manager of DRAFT FCB, Savaglio TBWA and DDB Argentina, Santiago will be responsable for leading the emblematic local agency.

Regarding the arrival of Olivera to the Argentian office, John A. Lynn – CEO & Regional Director for Y&R in Latin America, comments: “Y&R thus completes a stage of investments and hirings of the best leadership in each market. We wanted to bring professionals who understand the new digital environment in which we are immersed and the roles Brands must play within it. In this sense, Santiago represents precisely the new generation of leaders we are looking for; dynamic, committed and with great knowledge of the communication that is required nowadays.  A leader who understand the complexity of digital, the value of great ideas and the importance of encouraging collaborative team work to get the best results ".

"It is a great challenge for me to lead one of the most emblematic agencies in Argentina, famous for its creative excellence. I return to Y&R after many years with a clear and ambitious goal: to help our clients move in an increasingly complex and competitive environment, where communications play a role like never before,” concluded Santiago Olivera.

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