SLOW, STEADY GROWTH FOR THE WORLD’S LARGEST ECONOMY
The United States today almost needs no
introduction. It is the world’s largest economy and
an essential player in global markets. While 2017
has caused it to look inward, its economy and
stock market remain healthy as it leans on its rich
brand heritage to take it though interesting times.
Major American brands have long been
part of BrandZ™ research, but this is the
first year we’ve launched a BrandZ™ Top
100 Most Valuable US Brands ranking.
This ground-breaking study ranks the
country’s most successful brands,
analyzes their strengths, and identifies
the key forces that are driving growth.
It is the first edition of an annual review
that will track and anticipate the evolving
environment for brands in the United
States, and will chart the changing
fortunes of the country’s most valuable
We are excited to be bringing the
BrandZ™ study to the United States.
America today is home to some of the
world’s strongest and most universally
recognized brands. These include old
favorites, like Disney and Coca-Cola,
and rapidly emerging powerhouses, like
Amazon and Facebook. Some of the
world’s most innovative and disruptive
brands call the United States home across many categories.
These brands are not only taking great
products and services to the world; they
are exporting America itself. While the
country’s politics may seem puzzling to
many and the country’s president is
deeply unpopular internationally — they
are also showing that investing in a
brand can help companies weather such
storms and thrive. In this report, we look
at the power of “Brand USA” in the mind
of the modern global consumer, and
see that while it’s evolving, it’s still quite
strong, especially around culture and
The United States economy has been
forecast to grow 2.1 percent in 2018.
While this is decidedly sluggish, America
remains a vibrant hotbed of innovation
and creativity. We see this in its top five
most valuable brands — Google, Apple,
Amazon, Microsoft, and Facebook — a
group with such global reach and
influence that we’ve dubbed them the
Fearsome Five. In this report, you can
find a detailed analysis of these brands’
strengths and what makes them so
Go to brandz.com
to learn more.