WPP iQ

Transformative industry intelligence

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

WPP Featured Work 0319 MAC-Experience v2

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

Germanys fintechs seek success on their own terms

13 Feb 2020

Sowing the seeds of a revolution

Germany’s fintechs seek success on their own terms

Audience

13 Feb 2020

The gradual shift from age and gender to audiences

Media owners and marketers are showing signs they want change

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

Superbowl-ad-playbook

31 Jan 2020

Super Bowl advertising playbook

A look at the past decade of spend during the Big Game

Bitcoin-WPP-iQ-v2

30 Jan 2020

Bitcoin, blockchain and coffee

Understanding the new economy of currency

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

Audio channels WPP iQ

24 Jan 2020

Turning up the volume

Will newer audio channels go mainstream in 2020?

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

Invisible revolution

15 Jan 2020

CES 2020: Invisible revolutions

New transformative opportunities will be made possible because of products introduced at CES 2020

WPP-iQ-Mindful-tech-at-CES

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

5G-gets-real-WPPiQ

13 Jan 2020

5G gets real

What does this mean for next-gen connectivity?

Neobanks-WPP-iQ

06 Jan 2020

From bricks to clicks: the rise of the neobanks

How much of an impact are the disruptors really having on the traditional retail banking market?

Designing-brands-for-the-experience-era-WPP-iQ

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

Boots-Bootique

20 Dec 2019

Winter holiday highlights

Trends in TV and paid search retail advertising for the first half of the 2019 holiday season

The-future-of-healthcare-wpp-iq

20 Dec 2019

The future of healthcare

Emerging tech-based solutions in the healthcare category

Wunderman-Thompson-Commerce-Digital-Leader

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

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