WPP iQ

Transformative industry intelligence

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

Germanys fintechs seek success on their own terms

13 Feb 2020

Sowing the seeds of a revolution

Germany’s fintechs seek success on their own terms

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

Bitcoin-WPP-iQ-v2

30 Jan 2020

Bitcoin, blockchain and coffee

Understanding the new economy of currency

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

Audio channels WPP iQ

24 Jan 2020

Turning up the volume

Will newer audio channels go mainstream in 2020?

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

Invisible revolution

15 Jan 2020

CES 2020: Invisible revolutions

New transformative opportunities will be made possible because of products introduced at CES 2020

WPP-iQ-Mindful-tech-at-CES

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

5G-gets-real-WPPiQ

13 Jan 2020

5G gets real

What does this mean for next-gen connectivity?

Neobanks-WPP-iQ

06 Jan 2020

From bricks to clicks: the rise of the neobanks

How much of an impact are the disruptors really having on the traditional retail banking market?

The-future-of-healthcare-wpp-iq

20 Dec 2019

The future of healthcare

Emerging tech-based solutions in the healthcare category

WPP-iQ-In-game-advertising-101

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Gaming-WT-Intelligence

27 Nov 2019

Marketing’s missing link: the opportunity in gaming

WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Ethical-advertising-in-intelligent-age

26 Nov 2019

Ethical advertising in the intelligent age

AI raises important industry questions