16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands