
01 Feb 2023
Super Bowl 2023: dynamic and multi-dimensional
The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sports Practice

23 Jan 2023
2023 in sport: a year full of potential
Six trends that will shape the year for brands and rights-holders

14 Dec 2022
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

07 Dec 2022
People, communities and markets
How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.

06 Dec 2022
Unseen: mobility is more than cars
UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

06 Dec 2022
Inclusion’s next wave
Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022
Inspiration drives growth
The desire for inspiration is one of the strongest human drivers of all. And in marketing, too, a lot can be achieved with inspiration, says Peter Petermann.

05 Dec 2022
Haleon: turning words into action
WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
02.03
First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

01 Dec 2022
01.43
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

01 Dec 2022
01.32
Measuring the power of diversity to fuel creativity
WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
02.53
Creativity will help consumers to live a more sustainable life
WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022
01.12
iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022
01.28
Women’s football will offer new opportunities
"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

30 Nov 2022
Design for difference
Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset