
17 Oct 2022
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

30 Sep 2022
Helping sports to cross the Atlantic
WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

14 Jul 2022
Impacts on people and planet: it’s all in the data
If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

01 Jul 2022
Innovation and impact at Cannes 2022
WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

06 Jun 2022
Reinventing real-world retail
How physical stores can create media magic

12 Apr 2022
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce

02 Mar 2022
Borderless retail
A wave of customers are returning to in-store shopping, but they come with new expectations

28 Feb 2022
Automation uncovered: reinventing the customer journey
How data and automation can help remove the friction between physical and online customer experiences

22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

21 Dec 2021
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car

15 Dec 2021
Future proof
COVID-19 changed retail forever so how have brands responded to the new business landscape?

09 Dec 2021
01:30
Success in social commerce
Connecting consumers to the most seamless, frictionless purchase journey

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

09 Nov 2021
Driving rapid business growth with social Shops
Exploring a new route to market

04 Nov 2021
The B2B future shopper report
An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

21 Sep 2021
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth

03 Sep 2021
The full-funnel value of ecommerce
The benefits of using direct ecommerce channels beyond the checkout

02 Sep 2021
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

01 Sep 2021
Transcendent retail: APAC
Lessons from China’s trend-setting commerce market

12 Aug 2021
Driving growth with D2C
How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy