
28 Feb 2022
Automation uncovered: reinventing the customer journey
How data and automation can help remove the friction between physical and online customer experiences

22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

21 Dec 2021
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car

15 Dec 2021
Future proof
COVID-19 changed retail forever so how have brands responded to the new business landscape?

09 Dec 2021
01:30
Success in social commerce
Connecting consumers to the most seamless, frictionless purchase journey

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

09 Nov 2021
Driving rapid business growth with social Shops
Exploring a new route to market

04 Nov 2021
The B2B future shopper report
An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

21 Sep 2021
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth

03 Sep 2021
The full-funnel value of ecommerce
The benefits of using direct ecommerce channels beyond the checkout

02 Sep 2021
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

01 Sep 2021
Transcendent retail: APAC
Lessons from China’s trend-setting commerce market

12 Aug 2021
Driving growth with D2C
How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

21 Jul 2021
The future shopper report 2021: what shoppers want from digital experiences
Wunderman Thompson explore how to future-proof your commerce offering

16 Jul 2021
Big tech and the future of healthcare commerce
VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

09 Jul 2021
Reimagining influencer marketing
VMLY&R Commerce explores how to turn likes into real business growth

10 Jun 2021
Prime Day 2021
How to prepare your brand for success

04 Mar 2021
Compressed commerce: streamlining the customer journey
The key to conversion online is shrinking the time between inspiration, search and transaction

17 Feb 2021
The transformative power of social media
Delivering value from marketing transformation can be greatly accelerated through social media

14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow