WPP iQ

Transformative industry intelligence

Latest Commerce Communications Experience Technology & data
Artificial intelligence Augmented reality 5G B2B Branding COVID-19 Consumer behaviour Data privacy DE&I Ecommerce Esports Ethical advertising Fintech Future of mobility Future of work Health & wellness Industry insight Influencer marketing NFTs Retail Sports The metaverse Transportation Workplaces
 
Bright city lights in a Chinese city

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

Close up of the hands of people lining up at the start line of an athletics track

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

Image of floor of plants with high rise buildings

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

woman shopping online

06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

Icon of shopping trolley on background of code

12 Apr 2022

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce

Woman holding a cup of coffee, checking her smartphone while standing outside a boutique looking at shop window in the evening in the city

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

Man stood on top of maze

28 Feb 2022

Automation uncovered: reinventing the customer journey

How data and automation can help remove the friction between physical and online customer experiences

Buildings becoming building blocks and floating around in the sky

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

Electric car driving on yellow grid

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

Shop on pink background

15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

Debbie Ellison, VMLY&R Commerce

09 Dec 2021

01:30

Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Women buying online

09 Nov 2021

Driving rapid business growth with social Shops

Exploring a new route to market

Man walking by futuristic office buildings

04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

online shopping concept with mobile phone applications illustration trolley and shopping bag, gift box, palm leaves

21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

Woman Arranging Parcel Delivery On Smart Phone

03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

woman window shopping in the city at night

01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

Woman Holding Credit Card While Using Mobile Phone

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy