Commerce | WPP iQ | WPP

X

Transformative industry intelligence

Illustration of rocket tacking off and planets on colourful background

06 Dec 2022

Space commerce

Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

Outline of a face made out of arrows on red background

06 Dec 2022

The future of B2B

Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

3d render, abstract futuristic background, neon light, glowing ring, circle, blank round frame, copy space, cosmos.

01 Dec 2022

WPP on 2023

The marketing innovations to watch

Mudit Jaju

01 Dec 2022

01.41

Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

Rahul Titus

01 Dec 2022

01.12

iCommerce will take centre stage

Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

Close-up of different faces

15 Nov 2022

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

Close up of a woman's hand paying with her smartphone in a cafe

03 Nov 2022

This year next year: ecommerce and retail media

How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

Bright city lights in a Chinese city

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

Close up of the hands of people lining up at the start line of an athletics track

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

Image of floor of plants with high rise buildings

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

woman shopping online

06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

Icon of shopping trolley on background of code

12 Apr 2022

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce

Woman holding a cup of coffee, checking her smartphone while standing outside a boutique looking at shop window in the evening in the city

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

Man stood on top of maze

28 Feb 2022

Automation uncovered: reinventing the customer journey

How data and automation can help remove the friction between physical and online customer experiences

Buildings becoming building blocks and floating around in the sky

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

Electric car driving on yellow grid

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

Shop on pink background

15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

Debbie Ellison, VMLY&R Commerce

09 Dec 2021

01:30

Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead