WPP iQ

Transformative industry intelligence

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30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

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14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

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06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

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12 Apr 2022

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce

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02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

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28 Feb 2022

Automation uncovered: reinventing the customer journey

How data and automation can help remove the friction between physical and online customer experiences

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22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

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21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

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15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

Debbie Ellison, VMLY&R Commerce

09 Dec 2021

01:30

Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

woman window shopping in the city at night

01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

Woman Holding Credit Card While Using Mobile Phone

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

Person on top of a mountain looking up at the stars

21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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