
24 May 2023
Beyond Convenience
What shoppers really value about the modern grocery run

17 May 2023
Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

11 May 2023
UK shoppers love promotions
Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

08 Mar 2023
Diverse talent is at the heart of creative commerce
With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R

08 Mar 2023
Connected moments that matter to achieve growth
Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

08 Mar 2023
Re-thinking brand growth
Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

07 Mar 2023
The revolution starts now
Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’

30 Jan 2023
Creativity + data propel end to end commerce
We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

05 Jan 2023
Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

28 Dec 2022
How to S.C.O.R.E
VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

28 Dec 2022
The new economy balancing act
If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

14 Dec 2022
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

06 Dec 2022
Space commerce
Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

06 Dec 2022
The future of B2B
Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
01.12
iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

15 Nov 2022
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

03 Nov 2022
This year next year: ecommerce and retail media
How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity