WPP iQ

Transformative industry intelligence

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

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12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

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09 Jul 2021

Reimagining influencer marketing

VMLY&R Commerce explores how to turn likes into real business growth

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10 Jun 2021

Prime Day 2021

How to prepare your brand for success

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04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

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17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

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14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

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10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

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10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

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05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

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