WPP iQ

Transformative industry intelligence

Buildings becoming building blocks and floating around in the sky

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

Electric car driving on yellow grid

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

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15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

Debbie Ellison, VMLY&R Commerce

09 Dec 2021

01:30

Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

Woman Arranging Parcel Delivery On Smart Phone

03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

Woman Holding Credit Card While Using Mobile Phone

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

Person on top of a mountain looking up at the stars

21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

stethoscope and phone

16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

Influencer holding make up

09 Jul 2021

Reimagining influencer marketing

VMLY&R Commerce explores how to turn likes into real business growth

Amazon, phone, prime day

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

Streamlining graphic of balls moving in one direction

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

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17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

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