WPP iQ Stream

Transformative industry intelligence

Person on top of a mountain looking up at the stars

21 Jul 2021

The Future Shopper Report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

stethoscope and phone

16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

Influencer holding make up

09 Jul 2021

Reimagining Influencer Marketing

VMLY&R Commerce explores how to turn likes into real business growth

Amazon, phone, prime day

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

Streamlining graphic of balls moving in one direction

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

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17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

Icons

10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

White dots

10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

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