WPP iQ Stream

Transformative industry intelligence

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP-0718-Featured-Blockchain

14 Aug 2018

The transformative power of blockchain

Is the future of brand management blockchain-first?

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

Are you future ready?

20 Jul 2018

Are you future ready

Companies need to stop reacting to change and start inciting it

Illustration of an office interior

20 Jul 2018

Tackling our gender pay gap

How WPP is working to accelerate the development of female leaders

01 May 2018

Winning on Amazon

ecommerce marketplaces are a unique opportunity and require a dedicated brand strategy

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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