WPP iQ

Transformative industry intelligence

WPP-iQ-In-game-advertising-101

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

WPP iQ Ecommerce lessons from the East

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Gaming-WT-Intelligence

27 Nov 2019

Marketing’s missing link: the opportunity in gaming

WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers

WPP Some Brands are Born to Die

27 Nov 2019

Some brands are born to die

The growing phenomenon of short-term brands

WPP-iQ Modern business needs a modern agency model

27 Nov 2019

Modern business needs a modern agency model

Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective

Disruption

27 Nov 2019

Sustainable online growth in fashion retail

Wunderman Thompson on how to thrive in a varied and challenging ecommerce landscape

Making-disruption-a-business-critical-imperative

26 Nov 2019

Making disruption a business-critical imperative

Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy

Mobilising-millions-Social--2

26 Nov 2019

Mobilising millions

Why the United Nations needed a movement to tackle climate change

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Workplace_pt2_FITCH

26 Nov 2019

Is your workplace your flagship?

How FITCH designed Microsoft’s new Asia Pacific HQ around experience

Ethical-advertising-in-intelligent-age

26 Nov 2019

Ethical advertising in the intelligent age

AI raises important industry questions

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

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