Are you future ready?

Are you future ready?

Companies need to stop reacting to change and start inciting it

The most successful companies today welcome change. 

They view it as a catalyst not an obstacle. They see the future as an opportunity not a challenge. They don’t just react to change – they incite it. And they win because disruptive thinking always wins.

To compete with them, marketers must commit to transformation across their entire organisation. This starts with asking the hard questions and listening to the answers.

WPP 0718 Featured Technology AreYouFutureReady1 2568x1445

A study of 250 global senior business decision makers (BDMs) by WPP’s digital agency network Wunderman reveals that despite having access to more innovative marketing tools and systems than ever, 70% of companies feel limited by short-term expectations.

In partnership with fellow WPP company Penn Schoen Berland, Wunderman unearthed an extensive gap between the ability of companies to recognise the challenges of digital transformation and the ability of them to implement and benefit from technological and creative investments in their sales and marketing.

68% of global business decision-makers are still struggling to bring their data, creative and technology together

Other key findings from the survey include:

  • While 99% of global BDMs believe data is critical to achieve success, 62% are unable to turn data into insights or action.
  • 73% say their companies are siloed and 89% of those believe these silos impact their ability to deliver cohesive messaging.
  • 59% of executives surveyed remain dissatisfied with their current marketing investments.

Wunderman conclude that in order to become “future-ready,” businesses need to embrace a long-term view and not constrain themselves to short-term prospects. They identify five key steps for companies in a future struggle: performance, clarity, speed, transparency, and transformation.

WPP 0718 Featured Technology AreYouFutureReady2 2568x1445

Download the full report at thinkfutureready.com

Wunderman Thompson

published on

20 July 2018

Category

Technology & data

Related Topics

Artificial intelligence Data privacy Future of work

More in Technology & data

Social media posts with #Quarantine #Coronavirus

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

Abstract graphic of data

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

Customer engaging with phone

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy