The metaverse: new ground for creative transformation

Graphic of a person in the metaverse

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers



EXPERTS ON EXPERTS: A VIDEO SERIES ABOUT THE METAVERSE

WPP's Rebecca Wallace and Vicky Brown in conversation

Being a trailblazer on the NFT front

Creating the world’s first cross-platform metaverse sneaker

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VMLY&R's Jen McDonald and Matt Keck speak to Wendy's Jimmy Bennett

Showing up in the metaverse with authenticity

Creating additive rather than interruptive experiences

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WPP's Andy Hood speaks to AKQA's Sam Sterling talking

What are the lessons of the metaverse?

Creating value and impact within the metaverse

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WPP's Rebecca Wallace and Vicky Brown in conversation

Building a metaverse for good

Developing a space around community and creativity

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HSBC's Suresh Balaji and WPP's Joseph Petyan

The future is already here

Shaping a metaverse footprint within financial services

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Hogarth's Mehta Mehta and Subvrsive's Austin Mace in discussion

What skills are needed to make metaverse magic?

How experience design will shape the future of the metaverse

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FEATURED ARTICLES
Mark Read headshot on metaverrse background with World Economic Forum logo
Safety

We need to make the metaverse safe for everyone. Here's how

Our CEO Mark Read explores the exciting potential for businesses and metaverse users, and the need to design better algorithms and business models that put safety first

Read more on weforum.org

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Virtual worlds

Why the metaverse is a chance for us to rethink how advertising is done 

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Virtual worlds

The metaverse: the next frontier

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Augmented reality

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

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BLOCKCHAIN

The impact of blockchain on CX

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WPP-iQ-In-game-advertising-101

VIRTUAL WORLDS

In-game advertising 101

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James Harris, Media Strategy Director, WPP hosting a virtual a masterclass

CRYPTO

The rise of cryptocurrencies and what brands need to know

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NFTs

What does the NFT revolution mean for brands?

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Virtual worlds

Gaming and the metaverse

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AUGMENTED REALITY

The metaverse workforce

Teleportation, holograms and roaming avatars – this isn’t sci-fi, it’s the future of work

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Helping clients embrace opportunities in the metaverse

Wendy's character in different games

30 Mar 2022

VMLY&R: Super Wendy’s World

How Wendy’s and VMLY&R established brand presence in virtual worlds

Glass blocks representing the metaverse

06 Jan 2022

AKQA: P&G's BeautySphere

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

Golden bull in the middle of lots of exploding bottles of Frank’s RedHot sauce bottles

Grey: Frank’s RedHot Bonecoin

Using NFTs to breathe new life into an age-old tactic: contests

Genesis Curry Flow NFT

30 Mar 2022

Berlin Cameron: Genesis Curry Flow NFTs

The metaverse is real – just ask Under Armour