The metaverse: new ground for creative transformation

The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers
Being a trailblazer on the NFT front
Creating the world’s first cross-platform metaverse sneaker
Showing up in the metaverse with authenticity
Creating additive rather than interruptive experiences
What skills are needed to make metaverse magic?
How experience design will shape the future of the metaverse
We need to make the metaverse safe for everyone. Here's how
Our CEO Mark Read explores the exciting potential for businesses and metaverse users, and the need to design better algorithms and business models that put safety first
Liminal retail: digitising physical shopping
How retailers are bringing the metaverse into the physical world
The metaverse workforce
Teleportation, holograms and roaming avatars – this isn’t sci-fi, it’s the future of work
Helping clients embrace opportunities in the metaverse

30 Mar 2022
VMLY&R: Super Wendy’s World
How Wendy’s and VMLY&R established brand presence in virtual worlds

06 Jan 2022
AKQA: P&G's BeautySphere
P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

Grey: Frank’s RedHot Bonecoin
Using NFTs to breathe new life into an age-old tactic: contests

30 Mar 2022
Berlin Cameron: Genesis Curry Flow NFTs
The metaverse is real – just ask Under Armour