People, communities and markets

Birds eye view of lots of people

People, communities and markets

How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.



FEATURED INSIGHTS
Image showing person using Microsoft Seeing AI app to view packaging
INCLUSIVE DESIGN

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

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TRANSFORMATION

Navigating business transformation

As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones

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COMMUNITIES

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

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INCLUSIVE DESIGN

How the war in Ukraine impacts behaviour

When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

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ARTIFICIAL INTELLIGENCE

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

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Beyond the Rainbow report cover   
LGBTQ+

Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future

Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

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ETHNICITY

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

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The word Height on black background highlighting how typography can be inclusive
INCLUSIVE DESIGN

Design for difference

Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset

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EQUITY

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, in partnership with UWG and Makerhouse, Detroit Experience Studio (DES) both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

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GENDER

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

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UPSKILLING

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

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FUTURE OF WORK

The metaverse workforce

Wunderman Thompson Intelligence on teleportation, holograms and roaming avatars – this isn’t sci-fi, it’s the future of work

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MEASUREMENT & REPORTING

Impacts on people and planet: it’s all in the data

WPP's Chief Financial Officer John Rogers on why if what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

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