Data and AI

Abstract face made out of data

Data and AI

From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI



FEATURED INSIGHTS
MEASUREMENT

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

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ARTIFICIAL INTELLIGENCE

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

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PRIVACY

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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DATA STORAGE

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

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OPTIMISE

Data – decision critical, not just a record

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TRAINING

We will all be data professionals

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TRAINING

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

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DATA ETHICS

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

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EQUITY IN DATA & AI

You're not on your own: Celebrating women and girls in data and AI

Join Divya Munjal, Director of Strategy & Innovation, WPP/VMLY&R, Di Mayze, Global Head of Data & AI, WPP; Laura Jones, CSO, BAV Group, WPP/VMLY&R as they celebrate WPP women’s success in a traditionally male-dominated industry.