Data and AI

Abstract face made out of data

Data and AI

From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI



FEATURED INSIGHTS
Composite image of modern city network communication concept
PRIVACY

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

Read more

Abstract graphic of a globe
DATA STORAGE

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

Read more

Digital picture of system of pipes converging in a place from different directions

OPTIMISE

Data – decision critical, not just a record

Read more

3 people looking at numbers on a screen

TRAINING

We will all be data professionals

Read more

Man and woman carrying blue bar on graph
TRAINING

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

Read more

Abstract data representation
DATA ETHICS

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

Read more

EQUITY IN DATA & AI

You're not on your own: Celebrating women and girls in data and AI

Join Divya Munjal, Director of Strategy & Innovation, WPP/VMLY&R, Di Mayze, Global Head of Data & AI, WPP; Laura Jones, CSO, BAV Group, WPP/VMLY&R as they celebrate WPP women’s success in a traditionally male-dominated industry.

  
Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy