Data and AI

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Data and AI

From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI


How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

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What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

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Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

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Data – decision critical, not just a record

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We will all be data professionals

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Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

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Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

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You're not on your own: Celebrating women and girls in data and AI

Join Divya Munjal, Director of Strategy & Innovation, WPP/VMLY&R, Di Mayze, Global Head of Data & AI, WPP; Laura Jones, CSO, BAV Group, WPP/VMLY&R as they celebrate WPP women’s success in a traditionally male-dominated industry.