Data and AI
Data and AI
From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson
What if? A digital twin can tell you ‘what’
There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia
PRIVACY
Data: are we headed towards shared control?
Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards
DATA STORAGE
A sustainable future starts with data
If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy
TRAINING
Data – the answer to cultural change?
How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way
DATA ETHICS
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards
You're not on your own: Celebrating women and girls in data and AI
Join Divya Munjal, Director of Strategy & Innovation, WPP/VMLY&R, Di Mayze, Global Head of Data & AI, WPP; Laura Jones, CSO, BAV Group, WPP/VMLY&R as they celebrate WPP women’s success in a traditionally male-dominated industry.