Creativity, innovation and change

Graphic of rubik's cube coming together

Creativity, innovation and change

Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change

Headshot of Mark Read
TALENT

How are you driving creativity in your businesses?

Our CEO Mark Read on why a diverse and inclusive culture is a business imperative, producing the essential creative friction that fuels our creativity

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Headshot of Rob Reilly
GROWTH

Creativity – the most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

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Q&A

We asked six trailblazers what creativity means to them and what role it has played in their success

Headshots of six creative leaders on graphic background
Q&A

Creativity is like a mirror, reflecting everything

Inspired by every data point, algorithm and person, Miro is one of China’s emerging virtual idols and she collaborates with the record label Modern Sky.

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Miro
Eniola Aluko
Q&A

Having the courage to think differently

Eniola Aluko, a former professional football player and Board Advisor to MediaCom Creative Systems, champions creative decision-making.

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Q&A

Creativity sparked by passion, impulse, curiosity and music

Singer, producer and actor, Lay Zhang, says that creativity – and music in particular – helps him and his fans to explore the world.

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Lay Zhang
Melissa Kilby
Q&A

Be brave as a creative – and collaborate

Melissa Kilby, CEO of Girl Up, says it’s important to be brave, vulnerable and honest, and to be creative you must collaborate.

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Q&A

Creativity is personal – between need and hope

Mary Coustas, actress, writer and comedian, reaches deep into her personal experience of life to deliver her special brand of creativity to her audience.

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Headshot of Sarah Harden
Q&A

Creativity is essential across every discipline

Hello Sunshine’s Sarah Harden says that it is critical to surround yourself with creative people – like her business partner Reese Witherspoon – when building a media brand, especially one that produces content that elevates women.

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Transformative creative work for clients

Image showing side by side of edited selfie and unedited selfie

15 Jun 2022

Ogilvy: Dove’s Reverse Selfie

Renewing the fight for real beauty standards in the social media age

Screenshots of TikTokers eating KitKats

15 Jun 2022

Wunderman Thompson: Nestlé KitKat’s Have a Bite

Fuelling the digital debate on the correct way to eat a KitKat

Genesis Curry Flow NFT

30 Mar 2022

Berlin Cameron: Under Armour's Genesis Curry Flow

The metaverse is real – just ask Under Armour

Image showing scene from Cadbury ad

30 Mar 2022

Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad

Creating thousands of hyper-personalised ads to support local businesses