Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to attract the world’s most creative thinkers

The Great Resignation is forcing brands to think about the experience of work again, especially the experience of creative people. How do we attract and retain the world’s most valuable talent to work on our brands? How do we use this moment to re-design our environment and the ways we work together to support divergent thinkers who can bring the world’s most interesting ideas to the table? Grey New York’s Chief Creative Officer, Justine Armour, talks about why 2022 will be the year to turn these opportunities into a reality.

Discover more predictions for 2022

published on

09 December 2021


Communications Experience

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