The Experience Category
Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made
The judges | 2020 winner | Shortlisted work
We build seamless and distinctive experiences to make brands part of people’s lives – creating more memorable engagement and driving better business results.
During this first year of the Extraordinary Awards, the Experience category recognised work created for a brand or client outside a communications campaign to deliver better outcomes for the business.
The judges looked at how a brand or customer experience was improved by the agency’s work. This could include a large variety of customer touchpoints, from packaging to loyalty programmes to customer-facing platforms (e.g. website, application, voice). The focus was on how the new and/or improved touchpoint or moment resolved pain points or surprised and delighted the end customer.
VMLY&R, Melbourne: A Future Without Change for Monash University
Geometry Encompass, Mumbai: Hackwashing for Hindustan Unilever
07 December 2020