The Experience Category
Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made
We build seamless and distinctive experiences to make brands part of people’s lives – creating more memorable engagement and driving better business results.
During this first year of the Extraordinary Awards, the Experience category recognised work created for a brand or client outside a communications campaign to deliver better outcomes for the business.
The judges looked at how a brand or customer experience was improved by the agency’s work. This could include a large variety of customer touchpoints, from packaging to loyalty programmes to customer-facing platforms (e.g. website, application, voice). The focus was on how the new and/or improved touchpoint or moment resolved pain points or surprised and delighted the end customer.
VMLY&R, Melbourne: A Future Without Change for Monash University
Geometry Encompass, Mumbai: Hackwashing for Hindustan Unilever
07 December 2020