The WPP Terrace at CES 2020
The WPP Terrace at CES 2020
Inspiring people, transformative ideas and extraordinary work. Join us at the WPP Terrace for three days of thought-provoking discussions and relaxed hospitality.
For the first time, WPP will host a space at CES. The outdoor roof terrace at the ARIA, close to C Space, will be open from Monday 6 to Thursday 9 January 2020.
Putting the focus on our people, work, clients and partners, the WPP Terrace program will include key takeaways from the trade show floor, private client events and a 7am-late coffee bar. The Terrace comprises private meeting cabanas, a small stage and lounge.
Anyone from a WPP company or a WPP client will be welcome to use the Terrace at no cost, subject to space. Clients will be prioritised. To register for the Terrace, click here.
WPP Terrace program* Indicates by invitation only
Monday 6 January 2020
GroupM welcome drinks* hosted by Christian Juhl, CEO, GroupM
17:00 - 20:00
Tuesday 7 January 2020
Coffee and light breakfast
Breakfast with MediaCom
The relevancy resolution with MediaCom
08:30 - 10:00
CES is a conference for relevancy. People are adopting technology faster than ever, and changing behaviors at a rapid pace. At this session Anush Prabhu, Chief Strategy Officer at MediaCom will reveal how to apply MediaCom’s Relevancy Resolution to your business to ensure your brand stays connected and desired by your customers.
Lindsay Pattison, Chief Client Officer, WPP and Sasha Savic, CEO, MediaCom US in conversation with Vineet Mehra, CMO, Walgreens Boots
Mark Read, CEO, WPP in conversation with Mark Thompson, CEO, The New York Times
In the last decade and a half of print decline, The New York Times has reinvented itself to a multidisciplinary news organization fit for the next century. Mark Thompson, CEO at The New York Times Company, sits down with Mark Read, CEO at WPP, for a wide-ranging discussion on how to navigate changes – new audiences, new technology, new partners, new channels – while staying true to what matters.
The power of inclusivity to drive creative innovation with Wunderman Thompson & Microsoft
What role does inclusivity play as brands strive to innovate? How do technology, inclusivity and creativity intersect in the modern customer experience? Aside from innovation, brands need to also bring inspiration to the consumer journey. Join Mel Edwards, Global CEO at Wunderman Thompson, in conversation with Bob Bejan, Corporate Vice President: Global Events, Production Studios and Marketing Community at Microsoft, and Christina Mallon, Inclusive Design Lead at MIT’s Open Style Labs, to discuss how we and other brands are working together to make this happen.
Lunch with Wavemaker and Pinterest: Stop interrupting. Start inspiring
The best advertising does more than help people decide what to buy. Join us for lunch and a discussion with Amanda Richman, USA CEO at Wavemaker and Andréa Mallard, Chief Marketing Officer at Pinterest on how the most effective ads don’t interrupt, they inspire.
Wavemaker x iHeart podcast live: The future of AI & business decisions
AI is driving many of tomorrow's biggest business decisions, today. Understanding the best way to harness the power of AI and how to apply it is critical to business growth. In this podcast-style session Oz and Karen, the hosts of the award-winning podcast Sleepwalkers, discuss what AI can do to move your business, and the future, forward.
Creativity built on 5G with Verizon Media
With 5G poised to transform the way we live, work, learn and play, brands need to connect with people in new ways. Verizon Media will unpack the fundamentals of 5G and the opportunities for brands to creatively disrupt and innovate. This will be followed by a panel discussion with Brian Wieser, Global President, Business Intelligence at GroupM, and
Josh Gold, Executive Producer at RYOT.
AI strategies for winning big in media with Xaxis
Everyone is playing the AI game. Successful use of AI in marketing isn’t just the luck of the draw, you need the right strategy. Join Sara Robertson, VP of AI & Disruption at Xaxis for insider tips on applying custom AI to connect your media to real business outcomes.
Mmxx & mingle with VMLY&R*
17:30 - 19:00
Wednesday 8 January 2020
Coffee and light breakfast
Breakfast with Geometry
Media dystopia with Mindshare and Unilever*
Luis di Como, Head of Global Media at Unilever will introduce this session. Joe Maceda, Chief Instigation Officer, Janet Levine, Managing Director of Invention+ and Rachel Lowenstein Associate Director of Invention+ at Mindshare will then discuss the emerging technologies, changing consumer trends and hypotheses of what media’s future might become.
Mark Read, CEO, WPP in conversation with Marty Swant, Reporter, Forbes
Looking forward to customer experience 2030 with WPP and Adobe
Today, companies are thinking about customer experience in everything they do. Holding customers’ attention in a time-crunched world has made marketers change how they approach building customer relationships. In this session, Stephan Pretorius, Chief Technology Officer at WPP and Sarah Kennedy, Digital Marketing CMO at Adobe will discuss how the role of marketing in an organization has evolved, plus what the future of customer experience could look like.
Lunch with Wunderman Thompson: The future of technology and humanity
The impact technology will continue to have on society raises big questions. Join us for lunch as Cleve Gibbon, Chief Technology Officer at Wunderman Thompson and Amber Case, Research Fellow at the Institute for the Future show how we can have a better relationship with the technology in our lives, how we can make the best of the coming wave of automation, and how to design clever, stable products and experiences that fulfil the original promise of technology.
The future of commerce with Geometry, Amazon, Google and Coca- Cola
Beth Ann Kaminkow, Global CEO hosts a future-forward panel discussion on the next wave of Unified Commerce with Ryan Mayward, Global Head of Agency Development, Michael Burke, Industry Lead Durables & Apparel, and April Carlisle VP Coca-Cola Marketing.
Better living through disruption with Grey and P&G
We’re living in a time of mass disruption, with demand for highly personal experiences and access to new innovations on the rise. Connectivity is changing how consumers approach every aspect of daily living. Join Debby Reiner, CEO at Grey and Phil Duncan, Chief Design Officer at P&G to explore how P&G is driving ‘constructive disruption’, and reinventing the consumer experience through innovation, design and technology that connects and improves life in simple and meaningful ways.
Creating brand experiences that tell human stories with Deeplocal and Google
Brands must create compelling and authentic experiences to genuinely connect with people in today's hyper-connected world. This session will showcase Deeplocal’s work with Google. Learn more from Patrick Miller, Chief Innovation Officer at Deeplocal and Marvin Chow, VP, Global Marketing at Google about the helpfulness of the Google Assistant and how its data can be turned into actionable insights that can be applied to your brand and business.
Designing brands for the experience era with VMLY&R
We live in the most connected era in history. Marketers have more tools and data at their disposal than ever before. VMLY&R Chief Experience Officers, David Shulman and Karen Boswell will examine the meteoric rise in consumer expectations, showcase examples of brands that blur the line between selling and being of service, and offer insights on how embracing customer experience can build consumer value while building brands.
A public conversation on privacy with Unilever, Twitter, White Ops, The New York Times and WPP
The boundaries of privacy are in dispute and its future is in doubt. In order to preserve the internet, brands must strive to protect consumer privacy online, all while maintaining safety and disrupting the economics of the ‘bad actors’. Join industry leaders in a lively discussion surrounding the debate around online privacy and how technology can be used to make society better.
WPP Friends & Family Get-Together* hosted by Mark Read, CEO, WPP
17:30 - 19:30
Thursday 9 January 2020
Coffee and light breakfast
The future of D[AI]TA with Iconmobile
There’s a lot of data waiting to be uncovered in the unlikeliest of places. Join Iconmobile as they introduce their joint venture D[AI]TA, their roadmap to new product development and what this means for brands and consumers alike.
Esports, your brand, and the future of sports sponsorships with Twitch and ESL
Esports is the future of live sports entertainment. Experts from two of the biggest companies in the esports landscape, Twitch and ESL, will reveal how brands can throw their hats into the esports ring, reach new and increasingly engaged audiences, and maximise their investments in the sports stars of tomorrow.
The art of data, technology and creativity with Refinitiv
Refinitiv is a global $6 billion fintech startup with 167 years of heritage. Born from the Financial and Risk business of Thomson Reuters and now majority owned by private equity firm Blackstone, Refinitiv is relentlessly focused on providing information, insights and technology to the world’s financial markets. This session will allow you to learn about how Refinitiv is connecting data, technology and creativity to change financial services as we know it.
CES map and WPP Terrace location
The WPP Terrace is located on the Ironwood Terrace, level two at the ARIA Hotel. The ARIA Hotel is home to the CES program, including C Space Storytellers, Digital Hollywood, Gaming and Esports, Marketing Reinvented and Sports Technology.
You can reach the WPP Terrace from ARIA East and ARIA West, using the escalators. The closest CES badge collection point is located on level two of ARIA East, close to the Mariposa Ballroom, and home to the C Space stage.
CES accreditation will be required to access the WPP Terrace so we recommend you collect your badge on arrival on level two, before taking the escalator one floor up to the Ironwood Terrace on level three.
For any queries please contact email@example.com or call or text +1 347 971 6498
CES tickets and access to the WPP Terrace
We’re delighted to offer WPP companies and clients complimentary registration to CES.
CES registration includes exhibits, keynotes, SuperSessions, select conference programming, access to CES.tech, the exhibitor directory of 4,500+ exhibiting companies, badge pick-up at 20+ locations and, of course, access to the WPP Terrace.
To register for CES, and access your complimentary pass, click here.
* Please note as part of the CES security measures date of birth and photo IDs are required. Your photo will appear on your CES badge so please have a recent headshot ready to upload.