Scan, play and share with Trident Chew Tunes

Introduced by Jowita Kostek, Creative Director at VMLY&R COMMERCE, hear how the Chew Tunes programme set out to dimensionalise the connection between music and happiness, drawing consumers in with an AR-enabled social on-pack activation. Using a custom filter, VMLY&R COMMERCE turned packs of Trident Vibes gum into AR keyboards and Trident fans into music producers with a simple scan, play and share mechanic.

Download transcript PDF 58 KB 
Watch more on WPP TV

published on

25 October 2021

Related Topics

Augmented reality
Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy