Scan, play and share with Trident Chew Tunes

Introduced by Jowita Kostek, Creative Director at VMLY&R COMMERCE, hear how the Chew Tunes programme set out to dimensionalise the connection between music and happiness, drawing consumers in with an AR-enabled social on-pack activation. Using a custom filter, VMLY&R COMMERCE turned packs of Trident Vibes gum into AR keyboards and Trident fans into music producers with a simple scan, play and share mechanic.

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published on

26 October 2021

Related Topics

Augmented reality
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