We are a people business. Across everything we do, our success relies on the fundamentals of human connection, creativity and relationships

Our focus areas

• Attracting, engaging and developing the best in the industry
• Leveraging our scale and global reach to provide exciting career opportunities that help our people grow and thrive across disciplines, agencies and geographical locations
• Investing in the future of work and AI opportunities
• Streamlining ways of working
• Cultivating our leaders
• Ensuring a culture of belonging and expanding our talent pool

How are we doing?

• 108,000+ Future Readiness Academies lessons completed to date
• Future Readiness Academies expanded to include new courses, including advanced AI training and a new Sustainability Academy
• 42% women in executive leadership (2023: 41%)
• 54% women in senior management (2023: 53%)
• 79,000 of our people took part in our annual All In survey

We are committed to decarbonising our business and supporting our clients’ carbon reduction efforts

Our focus areas

• Decarbonising our business: reducing emissions and building climate resilience across our own operations
• Transitioning our products and services: innovating to offer lower carbon products and services to our clients
• Supporting clients' emissions reduction: supporting our clients as they implement their own transition plans and adapt to climate-related risks and opportunities
• Delivering our near-term science-based carbon reduction targets: to reduce absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year
• Sourcing 100% of our electricity from renewable sources by 2025
• Supporting effective green claims that are authentic, material and backed by real action
• Reducing waste and improving resource efficiency

How are we doing?

• 82% absolute reduction in tonnes CO₂e (Scope 1 and 2) since our 2019 baseline and 26% reduction year-on-year
• 0.15 tCO₂e per person from direct operations (Scope 1 and 2), an 82% reduction since our 2019 baseline and a 22% reduction year-on-year (2023: 0.19 tCO₂e)
• 93% of electricity sourced from renewable sources (2023: 88%)
• To support our Scope 3 targets we assessed 138 suppliers, representing $1.2 billion in spend, on their carbon reduction commitments

We work for and with clients to bring about change

Our focus areas

• Creating innovative, impactful campaigns that are sustainable by design, and that help clients deliver on their own sustainability commitments and access new consumer markets
• Upholding rigorous standards of honesty and integrity in our work for clients
• A transparent and accountable approach to data, privacy and AI, prioritising strong systems of governance, privacy and security

How are we doing?

• 8.0 out of 10 rating from our clients for our ability to support their sustainability goals (2023: 8.0)
• 82% of top 50 clients have set or committed to set science-based carbon reduction targets (2023: 82%)
• Green Claims training made accessible to all WPP people and bespoke training delivered to clients in potentially higher-risk sectors

We use our skills, scale and voice to support healthy communities

Our focus areas

• Inspiring change through powerful communications and investment in communities
• Amplifying the impact of charities and non-governmental organisations by providing marketing and creative services
• Encouraging our people to our people to use their creativity and expertise to contribute to issues they are passionate about
• Negotiating free media space for charity campaigns, enabling them to reach a wide audience
• Supporting our colleagues around the world affected by conflict and natural disasters

How are we doing?

• £26.9 million total social contribution, including cash donations, pro bono work, in-kind contributions and free media space (2023: £32.1 million)
• Supported our people globally in the wake of ten critical-level emergencies in 2024
• The VML Foundation surpassed $3.2 million in charitable donations