Marketing and management in this new landscape


Marketing and management in this new landscape

Susan Machtiger, Executive Vice President, Ogilvy Consulting and Alicia Tillman, Chief Marketing Officer, SAP

In Brand Innovator’s first Livecast, SAP and Ogilvy Consulting explore how the brand is marketing through the COVID-19 pandemic, discussing findings from Ogilvy’s global study on how brands are adapting to the COVID-19 crisis.


  • Susan Machtiger, Executive Partner, Brand Marketing & Strategy, Ogilvy Consulting
  • Alicia Tillman, Global Chief Marketing Officer, SAP
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