Healthcare: Marketing wellness


Healthcare: Marketing wellness

Arra Yerganian, Chief Experience & Brand Officer, Tivity Health and J. Walker Smith, Chief Knowledge Officer, Kantar

Tivity Health and Kantar explore how the power of social connection and experiential continues to drive the business of fitness and nutrition even in times of crisis.


  • Joe Ahn, Vice President, Marketing, Tivity Health
  • Arra Yerganian, Boston University School of Public Health Board Member
  • J. Walker Smith, Chief Knowledge Officer, Brand & Marketing Consulting Division, Kantar
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