Digital innovation: Marketing to the next generation of consumers

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Digital innovation: Marketing to the next generation of consumers

Rob McCutcheon, Digital Innovation and Ecosystems, PepsiCo/Gatorade and Matt Berry, Account Director, Swift

PepsiCo/Gatorade’s Digital Innovation and Ecosystems lead and Swift take a deep dive look at innovation in the retail space, including PepsiCo’s digital innovation strategy for Gatorade.

Speakers:

  • Rob McCutcheon, Sr. Manager, Digital Innovation and Ecosystems, Gatorade/PepsiCo
  • Matt Berry, Account Director, Swift
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